Generation Beauty Toronto 2016
Generation Beauty (or rather, GenBeauty), was held on May 14-15 at the Toronto Metro Convention Centre. You may recognize the venue, as it is the same hall that Fan Expo Canada is held!
GenBeauty was founded by Youtube Star and ipsy creator Michelle Phan. It’s not so much a convention (like I originally though – more on that later), but a gathering of brands, beauty content creators, and their audiences. This was their first time holding a GenBeauty event in Toronto, let alone Canada. There have been other events held in New York and Los Angeles, and it was nice to see the online beauty community expand into Canada.
tldr; You waited in a line for half an hour just to get a deluxe sample size or full size item. Often brands had lines that were closed because they were too long, so you had to walk around and come back later. You also got a little giftbag with more samples / products.
I only visited the Crown Brushes booth (because I wanted to pick up a new brush) and the Skinfix booth (because it was short). The lines for brands like Tarte and TooFaced were stupid, both times I went to line up, I was turned away because they were too long.
Apparently an email had gone out (that nobody in the Canadian Beauty Bloggers Network had received), about creator tours. Steph, Liz, and Zubie found out about these and I managed to latch on to their group! During a 30 minute session, a guide would take a group of creators to 3 booths for 10 minute info and demo sessions. We got to skip the lines and talk to a PR person about the brands and upcoming launches!
Overall, I had fun at this event, as well as finally meeting some of my fellow CBB girls! 🙂 I finally have some beauty blogger friends yaaaaay haha!
I hope they decide to return to Toronto next year – I’ll give them the benefit of the doubt since it was their first time holding an event in Canada. I think this event has so much potential, and it would be great to see it grow.