H&M Beauty Preview!

Hello lovelies! H&M kindly sent over some goodies from their new beauty line for me to play around with. For those of you who didn’t already know, H&M has opened a new beauty department, located in Toronto’s Eatons Centre. You can read all about it when I stopped by last week!

Let’s start with the eyes.

Smoky Nudes Eyeshadow Palette

H&M has released a series of eyeshadow palettes. I received the Smoky Nudes palette, composed of 9 neutral shades. These include matte, satin, and shimmer finishes.

From left to right. 
A is a creamy matte white. B is a satin finish pink toned cream. C is a mattem purple-toned taupe.
D is a satin finish dark chocolate brown. E is a peach-champagne glitter. F is a matte cool ton-ed tape.
G is basically a satin finish version of F. H is a satin finish, cool toned grey-brown. I is a matte brown-black.

The consistency of these eyeshadows are quite powdering and very finely milled. I primed my wrist with Maybelline’s Baby Skin primer for these swatches and the colour wasn’t quite opaque, but had a pretty good colour payoff. I’m sure the colour would show up truer with a proper eyeshadow base underneath.

Pure Radiance Powder Blusher

Probably one of my favourite items that I received! It’s a powder blush in the shade Apricot. It’s a beautiful peachy shade. When worn, it gives a lovely, naturally sheer wash of colour on the cheeks.

The packaging does not include a puff or mirror, and the case is plastic, which makes it quite prone to scratching. However, the case is a lovely glossy black and the colour inside is beautiful!

True Matte Finishing Powder

This finishing powder is aimed towards shine control, and offers a natural matte, cashmere finish. I received the shade Warm Beige, which was unfortunately too dark for my skin tone. It was, however, the perfect shade for my mom! The powder itself is quite finely milled and feels light on the skin. She struggles from oiliness on her face, and liked how the powder naturally absorbed the shine.

The packaging is glossy and black, just like the blush. This compact comes with a mirror, but does not include a puff or brush.

Cream Lipstick

Next up, the lipstick. Candy Apple is a glossy, warm toned orange-red that would be flattering on almost all skintones! I was a bit apprehensive at first because I don’t typically do bright reds, but the orange tones won me over.

The formula is soft and extremely creamy – it feels as though its melting onto your lips!  The result is a bright, high shine orange-red. It also leaves behind a very pretty stain, which looks quite natural when a little bit is dabbed onto the lips!

I absolutely love this shade! It’s a nice dramatic red lip which suits my skin tone very well. I can see myself wearing this quite often in the holiday months, as well as during the summer! It’s a year-round classic red lip.

Nail Polish

Finally, the nail polish. This is an iridescent white colour called December Dawn. In different lights, it appears to have a pink and green sheen. It’s more like a glittery top coat and would take many different layers in order to build up opacity, so I layered two coats over two coats of Essie’s Vanity Fairest (a milky pink polish with glitter, topped with Sally Hansen’s Diamond Top Coat.

Which item was your favourite?  Have you tried any of the H&M Beauty items? You can read more about the H&M Beauty department in my previous blog post. 

Thanks for reading!



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